Responsible Streaming is a three-step process: measurement - reduction - offsetting. After having explained how to measure the greenhouse gas emissions linked to streaming content and then the good practices to reduce them, we explain here our choice to contribute to the sequestration of the carbon we have measured.
The environmental footprint of digital is equivalent to that of civil air transport. Video accounts for 80% of data transfer on the Internet and 20% of greenhouse gas emissions from digital technology. A responsible or sustainable attitude consists in showing moderation, avoiding excesses, using appropriate means to satisfy a need.
In order to raise its clients' awareness of the environmental impact of audio and video streaming, Mediatech has undertaken in collaboration with The Shift Project to measure the greenhouse gases (GHG) emitted by the activity of Streamlike platform clients. They can be monitored from the Streamlike dashboard.
Every year, Mediatech broadcasts the Yom Hashoah ceremony live. This year, with the health crisis and the ban on gatherings of people, the Paris Shoah Memorial has set up a StreamOut so that the reading of names can take place on April 20 as planned.
StreamOut is similar to the programming of a television or radio channel: the air-playlist is broadcast according to a schedule and all viewers see and hear the same thing at the same time, whatever the device. No interaction is possible other than adjusting the volume or switching to full screen.
When it comes to getting a message across to a large number of people or to continue to deliver a service in remote mode, live streaming or simulcasting are interesting options and very easy to implement with the means on board, as we will show you.
Strongly inspired by the experience gained with "Alstom University Tube", StreamTube is a solution that encourages sharing and interaction around videos within a company or organization.
This article summarizes the do's and don'ts, and proposes an example of implementation.
Video potentially concerns all departments in the company, though it is common to think that only Marketing and -external- Communication are concerned. Here is a quick overview of the areas of application of online video, which digital transformation extends daily.